How Kernow Fires' New Website Transformed Their Business in 3 Months
Published: October 2025
Author: Kelly Arries, Cornwall Website Design
Client: Kernow Fires, Cornwall's largest fireplace and cooker showroom
When Kernow Fires launched their redesigned website in August 2025, we knew it would make a difference. What we didn't expect was just how dramatic that difference would be. Three months later, the results speak for themselves.
The Numbers Don't Lie
Website Traffic Growth:
August 2025: 1,000 visitors per month (old website)
September 2025: 10,000 visitors per month
October 2025: 12,000 visitors per month
That's a 1,200% increase in just three months
Where the Traffic Comes From:
5,000+ visitors from organic search (42% of total traffic)
4,000 visitors from Facebook/Meta campaigns
75% of all views on mobile devices
Business Impact:
78% increase in woodburner installation sales
Servicing enquiries up 40%
Footfall increased in both Cornwall showrooms
First major event saw 20% increase in takings over best-ever previous figures
Over a dozen project site visits booked during the event
What Makes This Website Different?
Modernized Design with Speed
The new website isn't just prettier - it's faster. Google's Core Web Vitals assessment shows the site passing all key metrics:
Largest Contentful Paint (LCP): 1.3 seconds (excellent)
Interaction to Next Paint (INP): 87ms (excellent)
Cumulative Layout Shift (CLS): 0.01 (excellent)
These speeds matter. Visitors stay longer, browse more pages, and are more likely to make enquiries when a website loads quickly and responds instantly to their actions.
SEO That Actually Works
The website now ranks at the top of Google for multiple key search terms related to fireplaces, stoves, and cookers in Cornwall. This onsite SEO optimization ensures that when potential customers search for what Kernow Fires offers, they find them.
With over 5,000 organic visitors per month (and growing), the SEO investment is paying off immediately.
AIO-Ready for AI Search
Beyond traditional Google search, the new website is optimized for AI-powered search engines like ChatGPT and Perplexity. When people ask AI assistants "Who should I use for fireplaces in Cornwall?" or "Best wood burner showroom near me?", Kernow Fires appears in the results.
As AI search continues to grow, being visible in these platforms ensures Kernow Fires stays ahead of competitors who haven't adapted yet.
Features That Drive Business Results
Matt Wadsworth drew int he crowds along with an epic stove sale!
1. Event Management with Online Booking
The first major test came in early October with a live cookery demonstration and sale event. The new booking system allowed customers to:
Reserve spots for the live cookery demo
Book early bird access to the sale
Receive automated email reminders
Results:
Significantly higher attendance than previous events
20% increase in same-day takings over best-ever previous figures
Over a dozen project site visits booked
Automated reminders reduced no-shows dramatically
The combination of targeted advertising for different event areas, specific landing pages for each, and the ticketing system transformed how Kernow Fires runs events.
2. Converting Visitors to Customers
More traffic is meaningless unless it converts to business. The new website excels at turning browsers into buyers:
Estimate Request System:
30% increase in estimate requests
Automated processing reduces staff workload
Integration with CRM helps manage the increase efficiently
AI integration planned to further reduce administrative burden
Multi-Location Optimization:
Each showroom has dedicated SEO optimization
Footfall up at both Cornwall locations
Customers can easily find the showroom nearest them
3. Social Media Integration
With 4,000 visitors coming from Facebook/Meta campaigns, the website works seamlessly with social media marketing:
Targeted landing pages for each campaign
Consistent branding across platforms
Easy tracking of which campaigns drive results
Mobile-optimized for the 75% of visitors on phones
4. Service Booking and Automation
The servicing side of the business is seeing dramatic growth:
40% increase in servicing enquiries (even before the full system launches)
Automated request system captures leads efficiently
Full service booking system built and ready to launch post-Christmas
Expected to have huge impact once live
The automation means stretched staff members can handle increased demand without working longer hours.
The Team's Journey: From Reluctance to Enthusiasm
Initially, staff members were hesitant about new systems and processes. Change is difficult, especially when the old website had served them well for so long.
But after the success of the October event - seeing how automation saved time, how online booking brought in customers, and how the system made their jobs easier - attitudes shifted completely.
Now the team actively explores new features and capabilities. They're finding themselves more efficient thanks to time-saving automations linked to the website. What began as reluctance has become genuine enthusiasm.
What's Next for Kernow Fires?
Immediate Priorities:
Service Booking Launch (Post-Christmas 2025) The full service booking system for sweeps and maintenance will launch once in-house preparation is complete. With enquiries already up 40%, this system will help manage demand efficiently.
AI Integration Plans are underway to incorporate AI tools to further reduce workload for staff while improving customer experience. This could include quote generation, reporting and intelligent scheduling.
Continued Growth With traffic growing from 1,000 to12,000+ visitors monthly in just three months, the trajectory is clear. As more content is added, more events are run through the booking system, and SEO continues to improve, these numbers will keep climbing.
Owner Simon Breckon's Perspective
Simon demonstrating at a recent outdoor cooking event
Simon is delighted with the results and keen to keep developing both the company structure and the website around the new technology now at his fingertips.
The increased marketing potential, inclusion of time-saving automation, and the possibility of incorporating AI moving forward mean there's plenty to keep working on - and now they have a website that allows for future growth.
The Risk That Paid Off
Moving away from a very solid, well-built custom website to a platform that - let's be honest - is often marketed as a "do it yourself, one size fits all" space was nerve-wracking.
But with the expert skills of a designer who understands design, business, and all the key essentials to making your website visible online, it proved to be a leap worth taking.
The difference isn't just in functionality - it's also in cost.
The Cost Reality: Quality Doesn't Mean Expensive
Kernow Fires is a long-term client of Cornwall Website Design and benefits from favorable pricing. However, achieving a website like this through Cornwall Website Design typically costs under £10,000 for the initial build, with prices starting from just £1000 for a smaller site.
Annual ongoing costs are below £1,000, including:
Website hosting
Automation systems
Email marketing
Online sales capabilities
Invoicing systems
What's more - there are no ongoing costs from Cornwall Website Design unless you need:
Additional pages, products, or services
Business expansion features
New functions you didn't initially need
These are charged at a daily rate for setup, then you manage them yourself. All standard updates and management can be done in-house after initial setup.
Compare this to custom development quotes that often run £30,000+ for similar functionality, with ongoing developer costs every time you need a change.
Ongoing Support Available
If you need help ensuring you have advertising, blogs, and social media running and bringing traffic to your site, Cornwall Website Design can help on a short-term or long-term basis.
We're always here to listen to what you need and advise you on the best course of action to meet your needs and your business goals.
Lessons for Other Cornish Businesses
If you're considering a website redesign or wondering if your current site is holding you back, Kernow Fires' results demonstrate what's possible:
Modern platforms can deliver enterprise-level functionality without enterprise-level costs
Speed matters - Core Web Vitals directly impact visitor behavior
SEO and AIO optimization together capture traffic from both traditional and AI-powered search
Automation saves time and allows businesses to scale without hiring more staff
Online booking systems can transform events and services
Mobile optimization is essential when 75% of visitors browse on phones
Change takes time but results build enthusiasm
The right platform empowers businesses to manage their own content
See the Transformation Yourself
Want to understand the full journey? Read the complete Kernow Fires case study covering the 11-year collaboration and why we made this decision.
Visit the live website: www.kernowfires.co.uk
Ready to Transform Your Cornish Business?
If Kernow Fires' results resonate with your business goals - whether you need better SEO, want to add online booking, or simply need a website that works as hard as you do - let's talk.
Kelly Arries
Cornwall Website Design
📞 07545 313994
✉️ kelly@cornwall-websites.co.uk
Based in St Issey, Cornwall, serving Cornish businesses and beyond with over 25 years of website design and marketing experience.
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Categories: Case Studies, Website Design, Cornwall Business, SEO, AIO, Event Management
Tags: Kernow Fires, Squarespace, website redesign, Cornwall, SEO results, AIO optimization, business growth, automation
