What Is AIO?
AI Optimisation for Cornish Businesses
AIO is changing how customers find businesses online – and if you're not prepared, you're already behind.
What is AIO (AI Optimisation)?
AIO stands for AI Optimisation – the practice of ensuring your website can be found and recommended by AI-powered search tools like ChatGPT, Perplexity, Claude, and Google's AI Overviews.
Just as SEO (Search Engine Optimisation) helps businesses get found on Google, AIO helps you get discovered when potential customers ask AI assistants for recommendations.
Why AIO Matters for Cornish Businesses
When someone asks an AI tool "which woodburner showroom has the best reputation for installation in Cornwall?", the results are heavily weighted towards businesses with strong AIO.
Take Kernow Fires as a real example. When this exact question was put to ChatGPT, Kernow Fires dominated the results. Why? Because their website combines:
Essential information clearly presented – opening hours, services, locations, contact details
Strong customer reviews – genuine testimonials that AI tools can read and understand
AIO-ready content – information structured in a way that AI can easily interpret and recommend
This isn't luck. It's the result of proper website structure and ongoing reputation management.
How AIO Differs from SEO
While SEO focuses on ranking in traditional search engines like Google, AIO ensures your Cornish business is recommended by AI assistants when people have conversations about what they need.
The key differences:
SEO relies on keywords and backlinks
AIO relies on clear, comprehensive information that AI can understand and trust
SEO gets you on page one of Google
AIO gets you personally recommended as the answer to a customer's question
You need both. Every website I build comes SEO and AIO-ready, giving you the best possible start in both traditional and AI-powered searches.
Will My New Website Be AIO?
At Cornwall Website Design, we do all the on-site AIO and SEO ready for launch. This way you get the best launch pad possible for your new website, business or project. Why not get in touch today?